Tuesday, March 13, 2012

Social Media Workshop, March 29th

Facebook, Twitter, Google+, YouTube and now Pinterest?  Social media has certainly changed the way we do business.  We no longer have a choice on whether we do social media; the question is how well we do it.

Pinning has changed the way we search the web! 

The Knox County Visioning Group will host a business development workshop on March 29, 2012, from 6-7 p.m., at the Benjamin Courthouse on using social media. This workshop will focus on creating a page for your business, scheduling updates and how to advertise on facebook. The KCVG will also touch on using Pinterest to advertise your products.

Facebook fans (those who ‘like’ your page) are 291 percent more likely to engage with brands than nonfans. That means fans are three times more likely to convert (use or purchase your product or service) than nonfans. According to the business SocialCode, fans of your page buy at a 7 percent rate, while nonfans buy at a rate of just 2 percent. Based on those numbers, you can see why so many companies want you to ‘like’ their page.

If you have a facebook page but rarely post, the KCVG will be showing you how to schedule regular updates using the program Hootsuite. With a few minutes a week or a month, this program can help keep your page fresh and exciting.

Pinterest is the new kid on the block for social media, and she is taking the world by storm. The KCVG will delve into this site and show you how fun and easy it is to add this button to your website, and get folks ‘pinning’ your products.

In addition to door prizes at each meeting, there is also an opportunity to win cash! Attending three workshops will get a person’s name into a drawing for $25, attending four - $50, attending five - $75 and attending all six will get a person entered to win $100!  

These workshops will provide training and information locally, saving businesses time and gas driving to Abilene or Wichita Falls. Make the best of this opportunity and plan on joining the KCVG. The meetings will be fun and informative! For questions and information call 940-459-4121. 

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